With Dave’s unique knowledge of both manufacturing and manufacturing software, he can help your marketing team develop:

• product strategy, the direction of future development, market opportunities and challenges, competitive position, acquisitions or divestitures.

Based on over 30 years of experience, Dave can offer keen insight into the current state of the market, customer interest and needs, and competitive offerings and strategies. He has conferred with software companies on both the potential acquisition of other products or providers and the sale of divisions or products to other companies.

• market strategy and positioning, by identifying the best markets and market approach for the products you have or are developing, characterizing the competition, and carving out an approach that will distinguish your products from the rest.

Dave has completed market strategy and positioning studies for some of the leading companies in the mid-range ERP and supply chain market space.

Contact Dave to discuss your particular requirements.

Market Analysis White Papers Case Studies
Niche Books Marketing Collaterals
Seminars, Webinars and Presentations
Testimonials from Vendors and Marketing clients