Do you have a new technology, a new approach, or a unique product, only to find that much of your marketing is “missionary work”, explaining the technology and its benefits before you can even introduce the product? Does your company have a unique understanding that, if it were more widely known, would drive demand for your market-leading product? If your approach were to become part of the industrial community’s ‘body of knowledge’, would that help your product marketing efforts?
If this describes your situation, why not consider sponsoring a book on the subject? The thought of writing and publishing a book may be daunting and, indeed, it is a laborious project. But you don’t have to do it yourself. Production Solutions can write the book for you based on phone interviews with your company executives, visionaries and technical experts.
Dave Turbide has written 6 books and has made a career of explaining technologies in clear, accessible terms. The book project would require minimal commitment of time and effort from your company’s experts for phone interviews and for reviewing the resultant text.
The book can be released at the rate of one chapter per month on the web with appropriate press releases and email notifications. You could build an entire marketing campaign around the monthly releases. At the end of about a year (figuring 10 to 12 chapters), the book would be printed and made available for sale (on Amazon as well as other outlets) and to be used as handouts to prospects at trade shows and other opportunities.
Production Solutions (Dave Turbide) can write the entire text – with or without co-author credit – and get it formatted and published (printed) at the end of the project. All it would take on your part would be some telephone and email discussions at the start on topics, outline, length, schedule, etc. and some phone interviews with your experts followed by a critical review of each chapter as it becomes available.
Contact Dave to discuss your particular requirements.
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