Market Analysis & Communications for the Manufacturing Industry.
Many companies worry about the commoditization of their offerings and their inability to justify premium pricing–but if you figure out how to take care of your customers’ “dead squirrels,” you’re golden.
Here are eight ideas that might get you started or improve your current content marketing strategy and drive awareness of your products.
Posted in Education, Marketing Tagged articles, blog, buyers, case studies, content marketing, copywriting, customer, ebooks, editorial calendar, ghost written article, industry keywords, marketing strategy, search engine optimization, SEO, Subject Matter Expert, webinars, white paper
One of the principles of lean operations is to keep the work area clean and organized — and it’s not just for aesthetics.
Posted in Best Practices, Inventory, Lean, Manufacturing, Operations Management, Process Improvement Tagged 5S, continuous improvement, customer, efficiency, empowered team, Kaizen, Lean, lean operations, production line, Productivity, sales, Seiketsu, Seiri, Seiso, Seiton, self-discipline, setting in order, shining, Shitsuki, Sorting, Standardizing, Straightening, Sustaining, Sweeping, warehouse, workers, workspace
We are used to talking about Lean in the context of Lean Manufacturing and the techniques that are used to achieve Lean within our own plant – things like 5-S, Poka-Yoke and Kaizen. But how does Lean extend beyond the
Posted in Lean, Logistics, Manufacturing, Operations Management, Process Improvement, Supply Chain Tagged collaboration, customer, distribution chain, Kaizen, kanban, Lean, Lean Manufacturing, Manufacturing, operations, process improvement, suppliers, supply chain, transportation providers, warehouse