Don’t worry when sales are down and panic when sales are up (can we fill those orders?) especially when the pattern is seasonal and predictable. Plan production and inventory to make the most of available resources and use any leftover capacity profitably.
Two of the largest and most successful companies in the world achieved and maintain their success by mastering the supply chain. Wal-Mart took logistics to new heights, bringing big city, low prices and convenience to rural areas. Apple dominates its chosen markets through innovation but also benefits greatly from a single-minded focus on operational excellence.