Just three days after the launch the entire initial stock planned for the release of the Apple iPhone 6 was committed – someone had to forecast what the demand would be.
We supply chain and operations management professionals tend to think of demand as a given. It is what it is, and the job is to use resources to meet demand in the most efficient and effective way possible.
Manufacturers used to focus on production and material costs in their attempts to control expenses and improve margins. Those gains are becoming harder to achieve now that most of the “fat” has been cut, so companies are looking to logistics costs — warehousing and transportation — for savings.
Advice and Assistance for Manufacturers.
Part of the planning and justification for any improvement project – equipment upgrades, process changes, ERP upgrade or replacement, lean initiative, new product launch, etc. – must also consider timing.