All Posts Tagged "marketing"...
What a Dead Squirrel Taught Me about Value Pricing
May 2013.
Market Analysis & Communications for the Manufacturing Industry.
Many companies worry about the commoditization of their offerings and their inability to justify premium pricing–but if you figure out how to take care of your customers’ “dead squirrels,” you’re golden.
Four Things Marketers Should Focus On
March 2013.
Market Analysis & Communications for the Manufacturing Industry.
A top ad agency recently issued a list of marketing tactics for 2013 that take aim at a few of our common assumptions. Here are some comments on their top four marketing tactics.
Accountability and Motivations
March 2013.
Advice and Assistance for Manufacturers.
One key aspect of S&OP is that it is the mechanism for connecting the demand side (forecasting and demand management) with the supply side (production).
Mastering the Four P’s of Marketing
Resolutions for 2013
December 2012.
Advice and Assistance for Manufacturers.
Since this will be our last newsletter for 2012, I thought I’d share a few resolutions that you might consider for 2013.
Change
November 2012 Marketing.
Market Analysis & Communications for the Manufacturing Industry.
Change can be defined as the process of becoming different; there is social change, mathematical change, personal development and many other types.
What makes the sale?
September 2012 Marketing.
Market Analysis & Communications for the Manufacturing Industry.
Value is defined by your customers – product and service features that they are willing to pay for and what motivates them to buy from you rather than from your competitors. When designing or selecting a product to bring to market, it is important to understand the relationship between the product characteristics and customer interests.
Do you know what your customers value?
Companies must necessarily focus on value — what they offer to the customer that will motivate that customer to buy from them rather than from their competitors. And value must be defined in terms of what the customer is willing to pay for.
Big benefits (and concerns) about technology
There has been a lot of discussion in the press and other media about how companies are beginning to exploit the huge amounts of data (often called “big data”) now becoming available from Web site statistics, social media posts, loyalty card and credit card purchase tracking and other “big data.”
