All Posts Tagged "white paper"...
8 Content Marketing Ideas
January 2012
Here are eight ideas that might get you started or improve your current content marketing strategy and drive awareness of your products.
It (Still) Pays to Advertise
July 2010
“It pays to advertise” was a popular slogan from the 1950s that is still proving itself as true today. I was reminded of this recently in the little town where I live.
Cheaper, better, faster?
May 2010
The subtitle of my Lean + Green Manufacturing blog is “…making products cheaper, better, faster”. Not very elegant perhaps, but in line with the traditional mandate for manufacturing management. Of course, satisfying the customer is the ultimate goal.
The Other SME
October 2009
We are all often called upon to write about new technologies with which we have no experience – that’s really the essence of the job: explaining new ideas and new products. But you have to question whether a journalist can really grasp the essence and the value of a new product as well as someone with an engineering background, someone who has actually been in the plant and in the warehouse applying these kinds of technology in actual practice – the Subject Matter Expert.
Free
August 2009
Companies with real products to sell can and should give something away to generate good will, awareness, and credibility. The key to success is to make the give-away something of value to the user – and not just a thinly disguised sales pitch. The benefit gained from the “giveaway” should help build future revenue.
