All Posts Tagged "white paper"...
The subtitle of my Lean + Green Manufacturing blog is “…making products cheaper, better, faster”. Not very elegant perhaps, but in line with the traditional mandate for manufacturing management. Of course, satisfying the customer is the ultimate goal.
We are all often called upon to write about new technologies with which we have no experience – that’s really the essence of the job: explaining new ideas and new products. But you have to question whether a journalist can really grasp the essence and the value of a new product as well as someone with an engineering background, someone who has actually been in the plant and in the warehouse applying these kinds of technology in actual practice – the Subject Matter Expert.
Companies with real products to sell can and should give something away to generate good will, awareness, and credibility. The key to success is to make the give-away something of value to the user – and not just a thinly disguised sales pitch. The benefit gained from the “giveaway” should help build future revenue.